Wrinkle Firming Lotion

I've known some friends who are in their late fifties. Some of them has been using wrinkle firming lotion. I still remember when my Aunt was forty years old. She used to buy wrinkle cream every now and then as she wants to stay young and beautiful all the time. Honestly, I never used any face cream. I guess I'm just lucky to have a nearly perfect skin. No pimple, skin blemishes, or anything like that.